New platform connects premium pet nutrition with fecal health testing, veterinary telehealth and ongoing wellness support to help brands increase engagement, retention and customer lifetime value.
New York, New York, United States, 19th Aug 2026 — Pet Food Connect today announced the launch of its Connected Wellness Platform, a new solution designed to help premium pet food brands extend their relationship with pet parents beyond the food bowl by integrating nutrition with measurable health insights, veterinary telehealth and ongoing wellness engagement.
As consumers increasingly seek premium, human-grade, fresh, frozen, freeze-dried, air-dried and other better-for-you nutrition options for their dogs, pet food brands face a growing challenge: delivering value that extends beyond the initial product purchase.
Pet Food Connect’s Connected Wellness Platform is designed to help brands address that challenge by creating an ongoing relationship between nutrition, pet health and the customer experience.
“Premium pet food brands are investing heavily in better nutrition, but the opportunity doesn’t end when the food reaches the customer’s home,” said Richard Gray, Founder of Pet Food Connect. “By connecting nutrition with health insights, veterinary support and ongoing engagement, brands have an opportunity to create a much deeper relationship with pet parents while demonstrating the value of the wellness experience they’re providing.”
Connecting Nutrition With Ongoing Pet Wellness
The Connected Wellness Platform brings together several complementary components that pet food brands can incorporate into their customer experience.
At-home fecal health testing provides pet parents with greater insight into their dog’s digestive and microbiome health while creating a personalized wellness baseline that can be monitored over time.
Veterinary telehealth provides convenient access to professional veterinary support when pet parents have questions or need additional guidance regarding their dog’s health and wellness.
Combined with ongoing education, engagement and wellness support, these services allow participating pet food brands to move beyond a traditional transactional relationship and become a more meaningful part of the pet parent’s ongoing wellness journey.
Helping Pet Food Brands Increase Retention and Lifetime Value
The platform is particularly suited for premium pet food brands competing on nutrition, ingredient quality and health—including human-grade, fresh, frozen, freeze-dried, air-dried and better-for-you dog food brands.
By adding health and wellness services around an existing nutrition offering, brands can create additional reasons for customers to remain engaged throughout the subscription or purchasing lifecycle.
The model is designed to help participating brands:
- Strengthen customer engagement and loyalty
- Increase retention and customer lifetime value
- Differentiate premium nutrition offerings in an increasingly competitive market
- Provide pet parents with meaningful health and wellness insights
- Create stronger connections between nutrition and ongoing pet wellness
- Support recurring and subscription-based customer relationships
Rather than requiring brands to build an entirely new wellness infrastructure internally, Pet Food Connect provides a framework for bringing these capabilities together around the brand’s existing nutrition offering.
Building a More Connected Pet Food Experience
Pet Food Connect draws on more than 30 years of experience helping food and pet food companies develop and grow new business opportunities. The Connected Wellness Platform builds on that experience by helping brands combine premium nutrition with the services and engagement tools increasingly expected by today’s health-conscious pet parents.
“Pet parents aren’t simply buying food—they’re making an investment in their dog’s long-term health,” Gray added. “The brands that can become part of that larger wellness relationship have an opportunity to create greater value for the customer and a much stronger long-term relationship with them.”
Pet food brands interested in learning more about the Connected Wellness Platform can visit PetFoodConnect.com.
About Pet Food Connect
Pet Food Connect helps pet food companies develop and grow differentiated nutrition and wellness opportunities through strategic consulting, product development, subscription and e-commerce expertise, logistics, and connected pet wellness solutions.
Led by industry veteran Richard Gray, Pet Food Connect works with brands and retailers to identify new opportunities, develop innovative offerings and create stronger, longer-lasting relationships with pet parents.
Media Contact
Organization: Pet Food Connect
Contact Person: Richard Gray
Website: https://petfoodconnect.com/
Email: Send Email
Contact Number: +18889988762
Address:150 Central Park South
City: New York
State: New York
Country:United States
Release id:48225
The post Pet Food Connect Launches Connected Wellness Platform to Strengthen Customer Relationships appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Chronicle Hub journalist was involved in the writing and production of this article.